My First Year: Bay Area Children’s Portraits

Josephine-0005RT-WebTime flies.  I realize now that it’s been over three years since I met Kerry, when she reached out to me for new headshots.  Since then, I’ve had the pleasure of photographing her as she and Chris were expecting their first child, and we’ve captured each phase of their darling girl’s first year.  Kerry has an amazing eye for design, and her clean aesthetic comes through in her home and wardrobe.  It’s always calming and inspiring to be in her home.  But, of course, the star of the show is this amazing little girl, whose smile lights up the room.  Every time I get to photograph her she absolutely wins my heart.

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We had our first session when Josephine was a mere three weeks old, and I was delighted to bear witness to just how much her charm had blossomed six months later.  I love how the warm, neutral tones in their home help to accentuate Josephine’s beautiful blue eyes.

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We met for our third session just last month, before Josephine’s first birthday, when she and Kerry joined me for a mother-daughter session. It’s always such a blessing to be invited along on a family’s journey to capture these landmark moments.

I am so excited to see what the future has in store for this winsome, young family.

Bon anniversaire, Josephine!

– Nancy

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877-881-7221 | nancyrothstein.comnancy@nancyrothstein.com

Social Media Expert and Author, Alice Myerhoff: Picking the Perfect LinkedIn Photo

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Remember Alice Myerhoff, inspiring client and author of Social Media for Salespeople?  You may recall that I blogged about her a few months ago when her book came out.  I’m grateful that she took the time out of her busy schedule to share some tips on the importance of selecting a good LinkedIn profile photo.  Thanks, Alice!!

5 Tips for Picking the Perfect Photo for Your LinkedIn Profile, by Alice Myerhoff

Choosing the right photo for your LinkedIn profile picture may seem like no big deal but it is important. LinkedIn is the largest social channel for business and it is where you represent your professional self. If you are thinking of LinkedIn as just an online resume for job seeking you are seriously underestimating how powerful this channel is.

As a salesperson and social media expert it is one of my most beloved business tools. I use it a number of different ways. For example, whenever I get a new lead or contact, I look them up on LinkedIn. I do this so that I can know more about this person: their work background, where they live, where they went to school, what their interests are and knowing these things prepares me to have more enjoyable and effective conversations with my business contacts. One of my favorite features of LinkedIn is “InMails” which allows me to send “cold” emails through LinkedIn to people who aren’t yet in my LinkedIn network. Part of the beauty of using LinkedIn to to send cold emails is that the email comes with a link to my profile and allows the recipient to see a bit about me before deciding if they are going act on that email or delete it, which takes the email up a level and makes it “warm.” And, of course, LinkedIn is where I put my own best professional foot forward. I do this by highlighting my work experience ranging from employment history to consulting projects and mention of my book “Social Media for Salespeople.” I also have a very carefully chosen profile picture and you should too.

Here are my tips for selecting a the right profile photo for you:

  1. Show your face. I often see photos of people that are full body because the person is trying to highlight a hobby or experience. Because the image on LinkedIn is fairly small, choosing a photo like that means that people cannot easily see your face. Seeing your face is important for a number of reasons. First of all, if you’ve met someone in person already and you’re looking to connect with them on LinkedIn, seeing your face again is likely how they will recognize you. This will help them decide if they want to make that connection online as well. Also, as you continue to interact with that person online, each time they see your photo, your relationship with them grows a little bit. You become more familiar.
  2. Look like yourself. Of course you want to look your best in your profile photo but that should not mean that you look radically different from how you do in real life. Has your hair length changed? Did you grow a beard? Do you normally wear glasses? Is your photo 10 years old? Choose a photo that reflects how you look currently. This is important because you want help people make the connection between your online and offline selves. If you look much different, there can be a disconnect that is not conducive to a productive relationship. And please please please do not use an image that is a cartoon version of yourself or a photo of your baby or a picture of Bart Simpson because you think it’s funny. None of these choices will help you from a business perspective.
  3. Match your photo to your business style. I recently had an enlightening experience at a meeting with a potential consulting client. At the end of the meeting, my contact wanted to add me as a connection on LinkedIn. He pulled up my profile on his phone and said, “You’re much warmer in person than one would guess from your photo.” My personal business style is one that is warm and friendly so my photo didn’t match who I am. Shortly after this conversation, I swapped out the more stern looking photo for one where I have a friendly smile. It’s a much better choice for me. Think about the business image you want to project and consider whether your profile photo supports that image.
  4. Be consistent. Many of us have a variety of social media and other profiles. Typically these require having some sort of image as your “avatar.” I recommend that you use the same image across all of your profiles. This is helpful because when you are connecting with business contacts across these different channels, each time they see your photo it’s a touchpoint which allows your relationship to deepen and solidify. You become more familiar to them every time they see your picture. I like to think of these touch points as branding opportunities.
  5. Use a good quality photo. This last point may seem obvious but do make sure your photo is of good quality and by that I mean that it’s in focus and that it’s cropped well so that your face is centered. Of course, if you’re working with Nancy Rothstein, that’s all a given. 🙂
Business is about relationships. A simple thing like choosing a great profile photo for your online profiles can help enhance your business relationships.

If you are interested in more social media and sales tips, please follow me on Twitter @motodot or look for my posts on the salesforce.com blog.

Alice Myerhoff is author of the e-book “Social Media for Salespeople: A Step-by-Step Guide to Increasing your Leads and Sales” and a business development/sales/marketing/management executive with over 18 years of experience in industries ranging from online games, educational technology and Social business to online news media, real estate & mortgage. She is currently heading up Sales at EdSurge, and has worked at Electronic Arts, Inman News, Pivot Conference, Philips Professional Publishing, Countrywide, Princeton Capital, and the Tomorrow Project. Her party trick is being able to count to 10 in 6 languages and she is fluent in German and French. Find her on LinkedIn or follow her on Twitter: @motodot

877-881-7221 | nancyrothstein.comnancy@nancyrothstein.com

Style Tips with Michelle: Figuring Out What to Wear

We’ve all been there – the impending morning meeting with an important client and the anxiety of opening that closet door and having to figure out what you could possibly wear to make the day great!  In this installment of Style Tips with Michelle, our personal style expert Michelle Moquin addresses a common mistake people make when buying new wardrobe items and how to figure out what to wear when finding the perfect outfit seems impossible.

Michelle-0030RT2What’s the most common mistake people make in selecting clothing?

Ohh, where to begin!  There are many common mistakes that I see people make.  But the one thing that stands out right now is women buying pieces they don’t really love, either because they were desperate for something new or they bought it on sale because it was such a great price.  Those are usually the pieces that I find still hanging in their closet with the tags still on when I conduct our first closet audit.

Many of us have days where we stand in the closet and figuring out what to wear seems impossible. What is the first step to eliminating that problem?

Insuring that you have enough “core basics” in your closet is the first step towards eliminating the problem of figuring out what to wear.

When your closet is truly working for you, meaning you have all of the core basics that are needed, you won’t have that problem because you will have interesting items that mix well into outfits with your core basics.  Everything in your closet should address your Personality and your Life-Style Requirements.  When those items also work best for your Body-Type and its Symmetry and Coloring, then you will have what I call a working wardrobe.

A working wardrobe makes dressing effortless because your core basics all work well with your “interesting items.”  Figuring out what to wear is eliminated. My Initial Consultation is the first step toward creating a working wardrobe.

Thanks Michelle!  I know from experience and from the testimonials of countless clients that working with Michelle is a life transforming event.  I’m so glad we can call on her for expert advice!

-Nancy

877-881-7221 | nancyrothstein.comnancy@nancyrothstein.com

Professional Portraits And a Mini-Interview with Heather Reynolds, Estate Planning Angel

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Have you ever met someone and instantly wanted to cheerlead for everything they do?  That’s how I feel about my recent client Heather Reynolds, Estate Attorney.  I know what you’re thinking…estate planning; what’s the big deal?  Well, Heather isn’t your average Estate Attorney, or, I’m guessing, your average anything!

Why am I so excited?  I had a chance to hear Heather speak about her work last week, and it was a real eye opener.  Certainly her qualifications and background are impressive, her demeanor is approachable, and her professionalism is unquestionable.  But from what I can tell she has a super power that trumps all of that.  Compassion.  Let me rephrase that. Compassion on steroids.

Do you know how important a few key legal documents are in preventing major calamities for a person or family?  Heather does.  But she also knows that not everyone can afford an estate attorney, and not everyone has access to the information they need to translate legal jargon into something other than the alien language that it is.  Most people would take that knowledge and file it somewhere in the back of their minds, to be referenced as one of the many injustices in the world, and go on their merry way.  Not Heather; she created a solution.

Heather created a new website – YourLegacyLives.com.  She made educational videos. She provided free access to three key legal documents, and a slew of others at an incredibly reduced rate, all including detailed instructions.  Heather wants every Californian to have an estate plan.  Heather is rocking my world!

After hearing her speak, and while preparing for our portrait session, I spent time looking through the new site.  And I got it.  I really got it.  Because, honestly, while I knew I needed to do some estate planning paperwork (it’s been on my list since last January….oops) I did not know about some of the forms she mentioned, which are beyond essential.  I can think of countless people who can benefit from this resource.  And when I say countless, I mean likely everyone I know under the age of 40 and whole lot of the rest of us.

So, if you can afford to pay someone to do your estate plan, call Heather.  She is warm & kind, and she brings ease to an uneasy task.  If you can’t afford to pay, or know someone who can’t, visit her new site Your Legacy Lives, and start the process for free, and continue at fraction of the cost.

I would keep gushing, instead as a part of our mini interview series, I want you to hear directly from Heather.  Here goes:

1. What is an estate plan and how do you help your clients create one?  An estate plan acts like a parachute — everyone needs a parachute to jump out of an airplane and you won’t know if it works until it’s too late.  An estate plan is a set of documents that “saves us” like a parachute when we become incapacitated or pass away — so we’ll all need one at some point — we just don’t always have advanced notice.

The estate plan documents save us from the default California laws that “protect” us from our failure to plan.  California law assumes that our families cannot be trusted to handle our financial or health affairs without court supervision.  California’s plan for us is called Probate Court.  I’ve never met someone who liked the default plan except the judges and lawyers who get paid well to supervise a family’s finances and healthcare decisions.

Most of us would prefer a private plan — one that does not involve judges and lawyers when it comes to taking care of our loved ones.  That private estate plan involves your signing several documents that opt out of the court process and trusting your loved ones to follow your wishes privately rather than spending the rest of your life in court asking permission to make decisions.  It takes months to obtain court orders, which can be a serious problem if rent, mortgages and electric bills have to be paid on time or health decisions need to made immediately.

2. Why did you decide to create YourLegacyLives.com?  What is your vision for the site?  Almost daily, I see the horror stories of an overpopulated probate court, delays and unnecessary expenses on families in crisis.  Having grown up in a family of four children and a single mom, I noticed that there were few wealthy families in the probate court.  So I interviewed over a dozen families to find out what barriers stop them from creating the documents that would allow them to opt out of the probate process.  I discovered the following barriers:

1. they didn’t know what probate would be like
2. they didn’t know the cost of hiring a lawyer in the first place
3. they didn’t have the time it takes to prepare the documents
4. they were frustrated by the “legalese” of the documents

5. they were emotionally uncomfortable discussing the issues involved

No wonder 70% of Americans don’t have any documents in place!

So I set out to create a website that would overcome all of these barriers so that every family in California could have an estate plan — so we can write our own plan rather than letting the State of California write it for us.  New clients are often surprised when I tell them what would actually happen at the time of their death or incapacity if the process was left up to the state.

YourLegacyLives.com creates a step-by-step process that educates Californians how to create their own documents from my high quality templates — the same templates I use today in my law firm and have tested for over 15 years.  The process requires only about 2 hours per week for 3 to 4 weeks to complete at a fraction of the cost of hiring a lawyer.  The videos explain each document, paragraph by paragraph, so it’s easy to understand.  There is even a free assessment to determine whether a simple will or a living trust is most appropriate for their situation.  This online approach works great for a single person or family with traditional structures and wishes.

Not only can customers save their documents to their computer for future use and changes, they can print, sign and notarize them whenever they want.  Most online systems never give this kind of control to the customer.

3. What is one important legal document that everyone needs and no one knows about?  The HIPAA release is one of the most critical documents for any estate plan. HIPAA is the privacy law that fines health care providers $100,000 if they share health information with anyone other than the patient.  That means they can’t tell you what is wrong with your spouse or your 18 year old child in the emergency room unless you obtain a court order waiving HIPAA.  If your spouse or adult child waives HIPAA prior to incapacity, then the healthcare providers will be able to share information with you.  This comes as quite a shock to most of my clients.  It’s usually too late to get a HIPAA waiver by the time they come to me.  It’s one of the free documents on the website because everyone should have this document.

Now, this estate planning business is serious stuff.  So to lighten things up a bit, I am thrilled to be able to share a little taste of Heather’s sense of humor. Check out her video, “No Lawyers in Heaven”: 

Well, that’s all for now. I’ve got to get onto Your Legacy Lives and print out my HIPAA release!!  See you there…please use this link so she’ll know that I sent you: http://www.yourlegacylives.com/nrothstein

-Nancy

PS. Believe it or not, that’s not all there is to share about this powerful woman. She’s involved in at least one other amazing project that I will save for another time.  But, to keep you guessing and in suspense, I’ll just give you one hint: MERMAIDS.  Stay tuned!

877-881-7221 | nancyrothstein.comnancy@nancyrothstein.com