I’ve had the pleasure of working with Bay Area marketing expert Todd Wilms for several years now, and I feel lucky to have made a great friend along the way. You can see the images we created on location in San Francisco for his website here. Recently, we took things in a different direction and did a Martin Schoeller inspired portrait shoot in my Oakland studio. Schoeller is a German born photographer who works in New York. I love his photography, including his celebrity portraits and his conceptual work. He is particularly well know for his detailed close up portraits, shot with a shallow depth of field and a lighting style that results in intense catch lights in the eyes. While I didn’t spend the thousands of dollars it would take to replicate his exact lighting and camera set up, I created a set with my trusty Profotos that yielded results we found quite pleasing. Thank you, Martin, for the inspiration. And thank you, Todd, for being the perfect model!